darrylfeldman/CV

Darryl S. Feldman
Mobile: +491703862528
darryl@darrylfeldman.com

Date of birth:
27/11/63


I have a track record of 20 years working in the Design, Internet, Mobile and Interactive Media industries working for a wide variety of companies from small agencies to large global corporates. My starting point was the hands on design and development of products and solutions which I believe has grounded my approach and keeps me pragmatic. I now lead multidisciplinary teams to design and develop mobile applications and web sites. My key areas of strength are the ability to anticipate consumer desire, define products and then coach teams to deliver a great user experience.


Strengths:

  • Product innovation and concept development
  • User experience strategy
  • Brand strategy and development
  • Interface design and art direction
  • User research and usability
  • Product management of platforms and services
  • Deep understanding of both mobile and web technologies
  • Experience of iterative design and agile software development
  • Leading and coaching teams to deliver
  • Working with hardware teams

Nokia Gate5 GmbH
Director, App Labs
March 2009 - Present
www.nokia.com

I am currently leading a team to explore app strategies and concepts. We rapidly assess opportunities, develop and validate apps with consumers with the aim of setting the benchmark for innovation.


Deutsche Telekom AG
Head of Content Services Design
September 2008 - March 2009
www.deutschetelekom.de

I led a team to concept the next generation of content-related products and services, incorporating video, music, photos and games. The result was a redesigned Mediencenter platform and an iPhone application to enable seamless sharing of content across platforms.


tsoosayLabs GmbH
Managing Director
April 2007 - September 2008
www.shopwindoz.com

I pitched the concept of ShopWindoz to investors, which led to me securing a first round of investment of 1 Million Euro. I was then hired to set up and run this new startup and to concieve and develop a new social commerce platform, ShopWindoz. I successfully built a team which included technical, sales & marketing, legal and financial staff. We launched the platform in 7 months, ahead of schedule and under budget. Today the platform already has over 200 sellers with new shops joining and sales being made daily.


Yahoo!
Director of Product Development, Europe
May 2004 - June 2006
www.yahoo.com

Acting as part of the European management team, I led a multidisciplinary team of 40 people who were responsible for the creation, development and optimisation of Yahoo’s global platforms and search technologies. My focus was to extend Yahoo's European product portfolio, which included both developing new products specific to Europe and localising US platforms. Key achievements were the roll out of an improved Yahoo! News platform, Yahoo! Sports, the new Yahoo! home page and the official FIFA worldcup web site. Whilst I was there Yahoo! acquired Kelkoo and so my remit expanded to manage this commerce platform and team based in Norway.


Sapient
Director of User Experience
February 2001 - May 2004
www.sapient.com

I was leading a large team of professionals with skills ranging from market research through to front end programming for this global Internet consulting firm. I was responsible in defining a global process and ensuring that solution quality was a key priority. I consulted with clients to identify opportunities in their markets to deliver innovative products and services. In addition, I was the ‘spokesperson’ for the User Experience community and ensured that Sapient maintained it’s position as a leading company by providing thought leadership and industry profile. During my time at Sapient I managed the team through challenging economic conditions, including major organisational changes and restructuring. Clients included: Opodo, Lucent Technologies, Hutchison 3G, UK Government, Vodafone, T-Mobile, Nissan, The Financial Services Authority and BP.


Organic
Creative Director
July 1999 - January 2001
www.organic.com

I was hired to set up the European HQ for this large US agency specialising in online marketing and e-business solutions. I grew and developed a 30 people strong team in London, joining the company as employee number 3 during a time of fast growth and Internet boom. I was responsible for strategy and concept development, often pitching for new business. During my tenure I was a spokesperson for Organic, writing press articles, making TV appearances, speaking at events and building relationships with educational institutions. Clients included: BT, Daimler Chrysler, Emirates, Hewlett Packard, boo.com, eyestorm.com, Quip!, Etoys, and CDNow.


Clarity (later to become part of Proxicom)
Creative Director
August 1997 - July 1999

I headed up the creative and front end technology team, developing both e-commerce solutions and online marketing campaigns for dot com’s as well as established corporate clients. I Grew a small team into a 20 person profitable operation producing award winning work. Clients included: The Carphone Warehouse, The Financial Times, Abbey National, Railtrack, BT, RSPB, NatWest Bank, Royal and Sunalliance, Waterstones, Fujitsu, Hutchison Telecom, Dolland and Aitchison.


The Team
Head of New Media
September 1996 - August 1997
www.theteam.co.uk

Clients included: Creative Labs, Sony, BP, Cadence Design Systems, Nortel, Adobe and The National Health Service


Hobsons Publishing (a subsidiary of the Daily Mail Group)
Head of New Media
May 1994 - August 1996
www.hobsons.uk.com

Responsible for the development of 'Which University on CD-Rom' the first interactive guide to further education in the UK.


Project Multimedia
Multimedia Producer
March 1992 - April 1994


Education

Higher education:

Central Saint Martins College of Art & Design (91-92)
Postgraduate studies in Computer Graphics

Chelsea School of Art & Design (82-85)
BA (Hons) Degree in Graphic Design
Passed with 2.1

Bournemouth & Poole College of Art (80-82)
DATEC Diploma in General Art & Design
Passed with merit

Beaminster Comprehensive School (75-80)
O’ Levels
Passed: English, Art, Biology

Vocational training:

Executive coaching – Yahoo! 2006
Programme to extend leadership and communication skills

People Management - Sapient 2001
Course to develop mentoring and management skills

Consultative Selling - Sapient 2002
Course to develop consulting and client management skills

Media Training – Organic 2000
Course to prepare for media communications and presentations


Industry profile:

Speaking engagements:
WebTech 2008, Darmstadt, November 2008 - 'Design 2.0'
World Usability Day, Berlin, November 2008 - 'User Experience for Dummies'
Web 2.0 Expo Berlin, November 2007 - 'Convesational Marketing' panel
International Advertising Association (IAA) summit, London
, 2006 - 'The Future of Advertising' panel
London School of Economics, June 2006 – ‘Meet the media’
European Networking Group, Amsterdam, 2006 – ‘Web 2.X’
BIMA, London, May 2005 – ‘Predicting the future’
London School of Economics, March 2005 – ‘Global Product Development at Yahoo!’
Yahoo! Global Product Summit in Hong Kong, December 2004 – ‘European Consumer Trends’
BIMA, London, November 2003 – ‘Design as a Catalyst for Change’
The Surrey Institute, 2002, ‘Dancing with Strangers’ – Making Multidisciplinary Teams Work’
DIS2002, London, August 2002 – speaker and judge/advisor
Advance for Design, The Design Council, London, May 2001 – ‘Branding Experience’
Interbrand, Amsterdam, January 2000 – ‘The Future of Online Branding’
British Computing Society, Guildford, November 2000 – ‘Creating Modular Design Systems’
Advance for Design, The Design Council, London, November 2000 – ‘Designing Systems’
Middlesex University, London, February 2000 – ‘The Development Diary of dot com’
Advance for Design, Design Council London, March 2000 – ‘Design Artifacts’
Inmarsat, London, November 1999 – ‘Designing User Interfaces for Mobile Applications’
London, March 1999 – ‘Designing for Interactive TV/Interactive Branding Techniques’

Publications:
New Media Age Creative, New Media Age, Marketing, Campaign, Revolution, Design Week, Webspace, Digit, Creative Review, Art and Design (Japanese), contributions to various books on the subjects of Internet and design management.

Television:
BBC Knowledge ‘Computers don’t bite’, Sky Digital ‘Designing a web site’


Awards:
The Directory Publishers Association, London International Advertising Awards, Revolution Magazine Awards, BIMA.


Interests:
Computing, social media, gardening, gaming, cooking, cycling, history, music, film, comics, digital photography, desktop video and audio editing and playing lego with my daughters.